CHALLENGE & PROCESS:
Compass is a technology start-up and a real estate company - their product is the agents. As part of the design & marketing team, I was in charge of helping agents and Compass build their brand.
- Brand & Agent Marketing Materials
- Style Guides & Toolkits
- Advertisements (Print & Digital)
- Digital Icons and Illustrations
- Agent Branding & Strategy
- Signage (Environmental)
- Email Marketing Campaigns
- Website (Design)
"GUIDING YOU THROUGH ASPEN" CAMPAIGN
24-36 PAGE SEASONAL MAGAZINE INSERTS
Every 3 months, I produced a 24-36 page booklet (magazine insert) that was bound into widely distributed publications, and printed for individual disbursement as well. These inserts displayed agents and their luxury listings. My approach to the design was to set ourselves apart from other real estate companies and their traditional advertising. We wanted to challenge the perception of our audience and position ourselves as lifestyle and design experts.
AGENT LIFESTYLE & LISTING ADVERTISING
Advertisements for a variety of publications and purposes: Magazines, newspapers, brochures, direct mail, postcards, and more.
ASPEN AIRPORT SPONSORSHIP (ENVIRONMENTAL GRAPHICS)
EMAIL MARKETING & LISTING WEBSITE DESIGN
Agents send out weekly/monthly email campaigns to advertise themselves or their listings. They also request websites as an additional avenue to advertise their properties. These sites are usually built on SquareSpace with a small amount of custom coding.